Lyngnes & Paladin.
Global Experts in Sports Consulting.
Our team
"The whole is greater than the sum of its parts" - Aristotle.
Meet the People Behind the Machine
LCP isn’t a traditional agency - we’re a high-performance consulting firm run by real operators. Our founding team and global consultants have worked inside sports organisations, tech startups, federations, and brands. Together, we deliver deep executional capability and smart commercial thinking, embedded into every layer of sport.
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With over 200 years of combined experience, LCP bridges global brands, rights holders, and investors to build meaningful partnerships in sport. We lead with data, insight, and execution - not fluff.
Our Founding team
Arvid Lyngnes
Arvid, a business growth expert with a Master’s in Marketing, specialises in unlocking untapped value.
His strategic approach maximises impact in business and sponsorships, driving measurable success.
More here...​​​​​​
Tony Paladin
Tony is a Commonwealth Regatta rowing gold medalist, Exercise Physiologist & Sports Scientist. His expertise in sponsorship innovation has benefited clients like the UFC, UAE Team Emirates and Mercedes Petronas Formula 1.
Built, not bought
From pitch decks to pit walls, this is the real engine room of modern sport.
Two guys, powered by a hand-picked crew of over 20 world-class experts (and even better humans). This isn’t just strategy.
It’s execution, with soul.
Global Network of Experts
From AI to governance, fan engagement to finance - our team spans over 20 experts across 10 verticals and five continents. This structure lets us drop in specialists at pace, without the drag of bloated delivery.
Our Expert Consultants
Our Advisors & Partners
