Lyngnes & Paladin.
Global Experts in Sports Consulting.
Strategic Partnerships in UK Women’s Sport & CSR (2025 / 2026)
LCP doesn't only promote women in sport, (in both high performance and CSR) for show. We build around women, inclusion and long-term relevance, from grassroots to elite.
#HerGameToo (www.hergametoo.co.uk) is rolling out across 30+ pubs during the Women’s Rugby World Cup with live screenings, giveaways, community stories, reaching up to 8,000 fans with dwell times over 3 hours.
Racing Without Borders (Girls on Wheels) (https://shorturl.at/Vhvdi) is our motorsport access platform, blending racing, content, and culture including 1M+ digital views, 600 - 1,000 hands-on participants and appearances at events with 80,000+ fans.
UltraViolet maps the next decade of women’s sport, health and tech. The Femtech Futures report 2035 has hit 60M+ media reach and is now being commercialised with us.
Our 3 current 2025 - 2026 campaigns (more to come)
#HerGameToo
#HerGameToo is a grassroots movement that fights sexism in sport and drives visibility for women’s sport at every level.
Originally football-focused, it now includes rugby, cricket, gaming and other formats with growing national momentum.
This year, #HerGameToo is launching a grassroots activation campaign around the 2025 Women’s Rugby World Cup, building on the successful model tested during the Women’s Euros (www.hergametoo.co.uk/pubs).
The campaign spans 30+ community venues (pubs and public spaces), combining:
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Live match screenings
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Branded raffles and giveaways
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On-site engagement with fans
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CSR and community storytelling
Estimated reach:
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6,000 - 8,000 patrons
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3,5hr average dwell time
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25 - 40% participation in campaign activities.
Brands can access naming rights, content inclusion, PR amplification and digital and physical brand presence, with early partners prioritised across other 2025 activations.
Racing Without Borders
Racing Without Borders (Girls on Wheels) is a purpose-driven campaign platform that uses motorsport as a gateway to drive gender inclusion, digital literacy and creative empowerment.
The Girls on Wheels element of this series specifically creates access pathways into motorsport for women through:
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Simulator racing tournaments and trials
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Branded content and digital storytelling
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Workshops with racing teams, engineers and creators
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Partnerships with mainstream venues and fan festivals
It blends real-world sport with gaming, tech fashion and automotive culture making it ideal for brands seeking emotional connection with emerging female audiences.
Reach & Impact:
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5M - 10M media impressions via press, influencers and organic channels
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1M - 2M digital views across YouTube, Instagram and partner platforms
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Appearances at major fan events with up to 80,000 on-site audience
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600 - 1,000+ direct participants in activations and experiences
Femtech Futures report 2035
UltraViolet is a research and media initiative that examines the future of women’s health, tech and sport with a focus on forecasting, design thinking and system change.
The flagship whitepaper, Femtech Futures 2035 is now being restructured for commercial launch in partnership with LCP global sports consulting.
This report:
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Projects 10-year scenarios across sport, fitness, health and innovation
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Offers brand-aligned insight into gendered design, AI and athlete data and tech-enabled training and recovery
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Includes media citations from Tatler Asia, Glamour, Newsweek and City AM with a combined visibility of 60M+ annual readers
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Can be packaged as strategic visibility or an IP rebrand for internal or external use
This is a perfect platform for brands seeking thought leadership positioning in sport, health or future-oriented gender equity narratives.
UltraViolet is a leading advocate in women's health, technology, inclusion and sport, and is available to create bespoke, women driven content and workshop facilitation across the UK
We back women in sport not because it’s trending, but because it’s overdue. Every initiative we support is built on substance, not sentiment with clear metrics, real communities and long-term value.
We’re always looking for aligned partners who see the bigger picture and want to build something that lasts. If that’s you, let’s talk.